Target to audience: People who are exciting to watch NBA playoffs.
Purpose (Message): Purpose of this is one of 2 well-known NBA star players will win the championship.
Personality (Character): GENIUS! *one of the best quotes from NBA*.
Form (Tool): Short video. directing by NBA Media.
2.) Ad #2
Target to audience: People who loves the style/design of Jordan shoes.
Purpose (Message): A NBA legend Michael Jordan is actually recognizes that Jordan shoes.
Personality (Character): Rich and calming.
Form (Tool): Picture through NBA.com, NBA TV, and Jordan's website.
3.) Ad #3
Target to audience: People who loves to play the video games.
Purpose (Message): This game console (PlayStation 3) does everything like Blu-Ray movies and etc!
Personality (Character): Imaginative.
Form (Tool): Poster in public places like highway posters and subway posters.
4.) Ad #4
Target to audience: People who likes to watch the superheroes movies.
Purpose (Message): The Avengers' team is ready to battle to the powerful super-villain, Loki.
Personality (Character): Aggressive.
Form (Tool): An ad in the T.V. commercials.
5.) Ad #5
Target to audience: People who loves to play Call of Duty series (9 games including this game).
Purpose (Message): That guy (holds the gun) is UP to something.
Personality (Character): Adventurous.
Form (Tool): A poster.
